Written by admin on September 15, 2016
How to market your Instagram account to your targeted audience
The tool Insights, gives information about who are the followers and what content interest more. At the same time, facilitates editing publications to make them more relevant to the audience. As allows the access through devices mobile, advises comfortably on the people connected to the business, its behavior and data demographic.
Statistics allow you to see the full scope and perceptions that were added in all publications. Also see what publications have greater impact among them followers to adapt the content according to their interests. Facilitate ordering the publications by impressions, reach, interaction, reviews, I like and reproductions of video. And get more information on who are your users and when is more likely that are active on Instagram, to achieve more visits in less time.
To see the statistics there are that access to the profile of company and touch the icon of the graphic of bars located in the corner upper right. A time inside, may see the number total of impressions, the number of visits of the publications of them last seven days and to how many people has reached the publication in the last week. In the tab “see more” will reflect them publications of the company more popular, depending on the number of impressions. Another possibility is access to the statistics of a single post through the option “see Insight”, located under each publication. You can finally see the services where you can get more followers, knowing their gender, age and location, as well as when it is more likely to connect instagram per hour and day. To do this, you must have at least 100 followers to see this information.
8 million Spanish families with one or more children for more than two years, are the potential buyer that goes Materialescolar.es. In particular, their main target are women aged between 35 and 44 years. This public objective is concentrated in Facebook, in where this company has already 36.684 followers, facing them 3,500 of Instagram. This allows this signature of school material using Instagram differently, since the monitoring of impact and users is done through Facebook.
Instagram can operate as a channel of communication or of promotion, according to the approach desired. For example, Materialescolar.es uses Instagram as a channel of communication, offering a contact very human, not commercial. Is what is known as “sell without sell”, since not is invites to them people to buy the products or services offered by the company, but is connects with them sharing experiences or emotions. In this line, Javier Galán recognizes that in “Instagram young people go to have fun. “If is saturates the medium with advertising, those users is Iran changing to other platforms”. Of there the importance of the dosage, alternating phrases positive, riddles and photos pretty with any that another promotion, to not fall in the temptation of massively the half with advertising.
On the other hand, a form of spread it has in Instagram is through the tags (hashtags), that allow differentiate, highlight and grouping a word or topical specific, that allows grouping terms very specific. Instagram allows use until 30 hashtags, and few more is used, greater will be the number of “I like” that will receive the publication and therefore the company will achieve greater broadcasting. The tags custom not serve much to the beginning, when the company still not is has given to know.
Another idea to keep in mind is that every social network has its times, and Instagram publications out a regularly spaced than other networks buy likes Facebook or Twitter. The easiest to hit with the periodicity is to establish a rhythm of publication once it has clear content of the same type.
Some tips for like the published photos are on the one hand trying to include panoramic photos that give depth to the square format; photography macro, which focuses on details of the reality very close; the photos that include the logo of the company; images with clients have great force, as well as photos with faces get more “like” than without them.